Martech has invested in systems and technology to enable us to change the way we do sales. We were committed to facilitate our customer’s desire to quickly gather information and make product selection decisions by utilizing the web.

Understanding that we are in the business-to-business arena, we also recognize the need and importance for personalized, solutions-oriented selling. Consider the following:

• Even the best field sales representative can only visit 4 or 5 clients a day, so of course, he/she will concentrate on landing the biggest and best opportunities ¬ the "A" accounts.
• Small-to-medium businesses (the "B" and "C" accounts) represent more than 90% of all Canadian firms and generate over $1.7 trillion in annual revenue. Additionally, no market segment is growing faster. This is where the opportunities are for tremendous market share growth.
• An inside sales representative can connect with 20 to 30 potential customers in a day, responding to their needs in a similar manner as the outside sales person, utilizing Martech’s technology to expedite the process.

Martech’s arsenal of powerful online sales tools includes product demos, specification tools, 3D product tours and site tours. What once required a face-to-face sales call now is ideally suited to our committed inside sales representative.

In today's challenging market conditions demand that we deliver our service with greater speed cover a large geographic area and maintain cost-efficiency. Our integrated process delivers immediate lead generation, and a healthy bottom line overall.